I also started a Blogger site for the book club and challenge. http://nightofthelivingbookclub.blogspot.com/
The reading challenge uses the Bram Stoker Awards as inspiration. The main goal is to read one title from every year of the award for novel. I post additional challenges that include reading one title from every year of award for first novel, read the winners only from the novel award, and read specific horror themed authors by December 31st 2011.
My personal goal is to read one title from every year of the Bram Stoker Award for novel and first novel. Additionally, read at least 2 books from Clive Barker, Stephen King, and Dean Koontz by December 31st 2011.